WHY SAINC WORKS SO WELL

Season 1 Digital Stats

11,500,000

Reach

3,500,000

Engagements

1,100,000

Online videos viewed

Season 2 Digital Stats

22,500,000

Reach

8,400,000

Engagements

7,400,000

Online videos viewed

Season 1 TV Audience

56,000,000

SA Premium TV

15,000,000

SA Community TV

400,000,000

African Channels

Season 2 TV Audience

56,000,000

SA Premium TV

15,000,000

SA Community TV

400,000,000

African Channels

Campaign Goodwill

The magnifying influence of collaborative media

Campaign Goodwill

Your BRAND is how people describe you when you are not in the room. The values it represents are what your stakeholders align with. Overwhelmingly, #SAINC Season 1 has driven proven positive sentiment and a sense of resonating values for the benefit of all brands featured.

Network Effect

The magnifying influence of collaborative media

Network Effect

Shared #HashTags, synchronised posting across multiple Social/PR channels, engagement with relevant influencers, coordinated media calendars and the sharing of a common narrative creates a powerful network effect that is stronger than any brand working in isolation.

Economies of Scale

Leveraging campaign-wide production and distribution

Economies of Scale

#SAINC combines production efficiency and ingenuity with unrivalled broadcast exposure, integrated PR and influencer management and the goodwill commitments of a range of partner organisations to deliver economies of scale and an industry leading, measurable, return on investment.

Social Proof

Sharing stories through a trusted intermediary

Social Proof

Good stories are always worth sharing. How credibly they are received however is dependent on both who is telling them and how they are told. #SAINC is a non-political, non-partisan, multimedia campaign showcasing the authentically positive stories of SA business under the banner of an inclusive social movement.

Curated Audience

Tailored messaging to targeted audiences

Curated Audience

Every social media post is hand-crafted to ensure we are delivering the right message to the right audience with a demonstrable interest in the subjects captured by your film. This audience is then fine-tuned based on granular data analysis to ensure continuous improvement in quality engagements and performance over the campaign period.

Intelligent Targeting

Leveraging technology to source value

Intelligent Targeting

Your message is only as useful as the audience it speaks to. #SAINC uses digital intelligence to source brand ambassadors that have a history of contributing to the conversation, watching videos, visiting your campaign pages and sharing content with their networks. This quality driven audience is ultimately our most valuable asset.

SAINC3 DISTRIBUTION

Premium Channels (also on DSTV)Approximate Audience ReachTerritories
Business Day TV500 000Southern Africa
e.tv News and Sport
(Exclusively on Openview)
1 800 000South Africa
SABC39 600 000South Africa
e.tv15 500 000South Africa
CNBC Africa16 000 000South Africa
Local ChannelsApproximate Audience ReachTerrotories
1 KZN2 000 000KZN
Bay TV1 500 000Port Elizabeth
Beleef Northern Cape TV44 000Northern Cape
BRICS TV13 000 000Sputh Africa
Cape Town TV2 700 000Cape Town
Durban TV20 000KZN
GAU TV2 500 000Gauteng
Islamic TV1 000 000South Africa
Khaltcha TV20 000Khayelitsha
Life Christian Broadcasting Network5 000South Africa, Global
Limpopo TV2 500 000Limpopo
Mpumalanga TV30 000 Mpumalanga
North West TV20 000Community
Promedia - Rank TV2 000 000 (Daily)7 Provinces
Rising Sun TV500 000Mpumalanga
Social TV15 000Online only
Soweto TV2 500 000Soweto
Tshwane TV2 500 000Tshwane
Trinity Broadcasting Network12 000 000South Africa

SAINC3 AFRICA DISTRIBUTION

ChannelsApproximate Audience ReachTerritories
Africa Channel USA10 000 000North America (Canada & USA)
AIT119 000 000West Africa
AMC TV4 000 000Nigeria
Azam TV1 500 000East and Central Africa
Benie TV55 000 000Central and West Africa
Business Television Africa3 000 000West Africa
CHIPATA Television500 000Zambia
Cignal TV1 200 000Philippines
eBotswana500 000Botswana
EBRU TV10 500 000Kenya
Liberia Broadcasting System900 000Liberia
Luntha TV3 000 000Malawi
Multimesh40 000 000Nigeria, West Africa
Multi TV World14 000 000West Africa
Mauritius Broadcasting Corporation200 000Mauritius
ORTM8 000 000West Africa
RTS Senegal13 000 000Senegal
Sayare TV2 000 000Kenya
Star TV28 000 000Tanzania
Tumaini TV2 000 000Tanzania
TV312 000 000Ghana
TV102 000 000Rwanda
TVC4 500 000West and Central Africa
TV Zimbo6 000 000Angola and West Africa
Urban TV817 000Uganda
Voxafrica51 500 000UK, Europe, USA and Africa
WTV5 000 000Kenya

SOUTH AFRICAN RADIO DISTRIBUTION

ProvinceStationApproximate Listenership
Western CapeCCFM 107.5
Eden FM
UCT 104.5 FM
141 000
154000
2 000
Eastern CapeBay FM 107.9
Link FM
Rhodes Music Radio
41 500
50 500
1 000
Free StateKovsie FM (UFS)5 500
GautengEden AM
Impact Radio 103 FM
Rainbow 90.7 FM
1 000
19 000
36 000
Kwa-Zulu NatalDurban Youth Radio7 500
MpumalangaRadio Laeveld 100.5 FM15 000