SA INC is about changing conversations – from the dinner table to the shebeen, from dusty street corners to gym cafeterias. It tells stories about South Africa’s most progressive, innovative and switched-on businesses that are placing people at the centre of their vision and have committed to the ethos of profit-with-purpose and the pursuit of inclusive, sustainable business growth.
It aims to shift conversations away from the doom and gloom of the mainstream media and share some of the positive real news that doesn’t reach the headlines.
Be inspired as we continue to share these stories throughout 2022 and into 2023, celebrating all that is good in South Africa.
#SAINC Brand Partners:
WHY SA INC WORKS SO WELL
Season 1 Digital Stats
11,500,000
Reach
3,500,000
Engagements
1,100,000
Online videos viewed
Season 2 Digital Stats
22,500,000
Reach
8,400,000
Engagements
7,400,000
Online videos viewed
Season 3 Digital Stats
29,900,000
Reach
10,400,000
Engagements
7,600,000
Online videos viewed
Seasons 1, 2 & 3 TV Potential Audience
40,000,000
SA Premium TV
15,000,000
SA Community TV
489,000,000
African Channels
Campaign Goodwill
The magnifying
influence of
collaborative
media
Campaign Goodwill
Your BRAND is how people describe you when
you are not in the room. The values it
represents are what your stakeholders align
with. Overwhelmingly, #SAINC Season 1 has
driven proven positive sentiment and a sense of resonating values for the benefit of all brands featured.
Network Effect
The magnifying
influence of
collaborative
media
Network Effect
Shared #HashTags, synchronised posting
across multiple Social/PR channels,
engagement with relevant influencers,
coordinated media calendars and the sharing of
a common narrative creates a powerful
network effect that is stronger than any brand
working in isolation.
Economies of Scale
Leveraging
campaign-wide
production and
distribution
Economies of Scale
#SAINC combines production efficiency and
ingenuity with unrivalled broadcast exposure,
integrated PR and influencer management and
the goodwill commitments of a range of
partner organisations to deliver economies of
scale and an industry leading, measurable,
return on investment.
Social Proof
Sharing stories
through a
trusted
intermediary
Social Proof
Good stories are always worth sharing. How
credibly they are received however is dependent
on both who is telling them and how they are told.
#SAINC is a non-political, non-partisan, multimedia
campaign showcasing the authentically
positive stories of SA business under the banner
of an inclusive social movement.
Curated Audience
Tailored
messaging to
targeted
audiences
Curated Audience
Every social media post is hand-crafted to ensure we
are delivering the right message to the right
audience with a demonstrable interest in the
subjects captured by your film. This audience is then
fine-tuned based on granular data analysis to ensure
continuous improvement in quality engagements
and performance over the campaign period.
Intelligent Targeting
Leveraging
technology
to source
value
Intelligent Targeting
Your message is only as useful as the audience it
speaks to. #SAINC uses digital intelligence to
source brand ambassadors that have a history of
contributing to the conversation, watching videos,
visiting your campaign pages and sharing content
with their networks. This quality driven audience is
ultimately our most valuable asset.
SA INC DISTRIBUTION
| Premium Channels (also on DSTV) | Potential Audience | Territories |
|---|---|---|
| Business Day TV | 10 000 000 | 9 Countries in Southern Africa |
| eNCA | 1 800 000 | South Africa |
| SABC2 | 26 000 000 | South Africa |
| e.tv | 15 500 000 | South Africa |
| CNBC Africa | 16 000 000 | South Africa |
| Local Channels | Potential Audience | Terrotories |
|---|---|---|
| 1 KZN | 2 000 000 | KZN |
| Bay TV | 1 500 000 | Port Elizabeth |
| Beleef Northern Cape TV | 44 000 | Northern Cape |
| BRICS TV | 13 000 000 | Sputh Africa |
| Cape Town TV | 2 700 000 | Cape Town |
| Durban TV | 20 000 | KZN |
| GAU TV | 2 500 000 | Gauteng |
| Islamic TV | 1 000 000 | South Africa |
| Khaltcha TV | 20 000 | Khayelitsha |
| Life Christian Broadcasting Network | 5 000 | South Africa, Global |
| Limpopo TV | 2 500 000 | Limpopo |
| Mpumalanga TV | 30 000 | Mpumalanga |
| North West TV | 20 000 | Community |
| Promedia - Rank TV | 2 000 000 (Daily) | 7 Provinces |
| Rising Sun TV | 500 000 | Mpumalanga |
| Social TV | 15 000 | Online only |
| Soweto TV | 2 500 000 | Soweto |
| Tshwane TV | 2 500 000 | Tshwane |
| Trinity Broadcasting Network | 12 000 000 | South Africa |
SA INC AFRICA DISTRIBUTION
| Channels | Potential Audience | Territories |
|---|---|---|
| Africa Channel USA | 10 000 000 | North America (Canada & USA) |
| AIT | 119 000 000 | West Africa |
| AMC TV | 4 000 000 | Nigeria |
| Azam TV | 1 500 000 | East and Central Africa |
| Benie TV | 55 000 000 | Central and West Africa |
| Business Television Africa | 3 000 000 | West Africa |
| CHIPATA Television | 500 000 | Zambia |
| Cignal TV | 1 200 000 | Philippines (African diaspora) |
| eBotswana | 500 000 | Botswana |
| EBRU TV | 10 500 000 | Kenya |
| Liberia Broadcasting System | 900 000 | Liberia |
| Luntha TV | 3 000 000 | Malawi |
| Multimesh | 40 000 000 | Nigeria, West Africa |
| Multi TV World | 14 000 000 | West Africa |
| Mauritius Broadcasting Corporation | 200 000 | Mauritius |
| ORTM | 8 000 000 | West Africa |
| RTS Senegal | 13 000 000 | Senegal |
| Sayare TV | 2 000 000 | Kenya |
| Star TV | 28 000 000 | Tanzania |
| Tumaini TV | 2 000 000 | Tanzania |
| TV3 | 12 000 000 | Ghana |
| TV10 | 2 000 000 | Rwanda |
| TVC | 4 500 000 | West and Central Africa |
| TV Zimbo | 6 000 000 | Angola and West Africa |
| Urban TV | 817 000 | Uganda |
| Voxafrica | 51 500 000 | UK, Europe, USA and Africa |
| WTV | 5 000 000 | Kenya |
SOUTH AFRICAN RADIO DISTRIBUTION
| Province | Station | Approximate Listenership |
|---|---|---|
| Western Cape | CCFM 107.5 Eden FM UCT 104.5 FM | 141 000 154000 2 000 |
| Eastern Cape | Bay FM 107.9 Link FM Rhodes Music Radio | 41 500 50 500 1 000 |
| Free State | Kovsie FM (UFS) | 5 500 |
| Gauteng | Eden AM Impact Radio 103 FM Rainbow 90.7 FM | 1 000 19 000 36 000 |
| Kwa-Zulu Natal | Durban Youth Radio | 7 500 |
| Mpumalanga | Radio Laeveld 100.5 FM | 15 000 |