Community: Founded on the principles of UBUNTU, we recognise that communities are central to building a country. The emphasis is not only on building a successful business but also on providing opportunities for the unemployed.
Empowerment: We believe that the artisans have all the potential for success and that, most of the time, they simply require support to actualize it. We aim to empower the artisans to become independent contractors.
Creativity: Creativity is experimenting, growing, taking risks, breaking rules and making mistakes. We believe that our offering encourages the artisans to experience all of these.
Service: REAP was established to serve the artisan and to assist in any area where upskilling would be beneficial, be it coaching, mentoring or expert advice.
Partnership: Very little happens without great partnerships. We are constantly looking to partner with various stakeholders and NGOs.
Accountability: We hold ourselves to the highest level of accountability ensuring that all we do results in the most effective usage of our resources. The artisans are held accountable for their personal development and the growth of their businesses. Our robust monitoring and evaluation system ensures the artisans are achieving their goals and receive the support that they need.