#SAINC Brand Partners:
TV Audience
Why SAINC Works so well
Campaign Goodwill
The magnifying influence of collaborative media
Your BRAND is how people describe you when you are not in the room. The values it represents are what your stakeholders align with. Overwhelmingly, #SAINC Season 1 has driven proven positive sentiment and a sense of resonating values for the benefit of all brands featured.
Network Effect
The magnifying influence of collaborative media
Shared #HashTags, synchronised posting
across multiple Social/PR channels,
engagement with relevant influencers,
coordinated media calendars and the sharing of a common narrative creates a powerful network effect that is stronger than any brand working in isolation.
Economies of Scale
The magnifying influence of collaborative media
#SAINC combines production efficiency and ingenuity with unrivalled broadcast exposure, integrated PR and influencer management and the goodwill commitments of a range of
partner organisations to deliver economies of scale and an industry leading, measurable, return on investment.
Social Proof
Sharing stories through a trusted intermediary
Good stories are always worth sharing. How credibly they are received however is dependent on both who is telling them and how they are told. #SAINC is a non-political, non-partisan, multimedia
campaign showcasing the authentically
positive stories of SA business under the banner of an inclusive social movement.
Curated Audience
Curated Audience
Every social media post is hand-crafted to ensure we are delivering the right message to the right audience with a demonstrable interest in the
subjects captured by your film. This audience is then fine-tuned based on granular data analysis to ensure continuous improvement in quality engagements and performance over the campaign period.
Intelligent Targeting
Intelligent Targeting
Your message is only as useful as the audience it speaks to. #SAINC uses digital intelligence to source brand ambassadors that have a history of contributing to the conversation, watching videos, visiting your campaign pages and sharing content with their networks. This quality driven audience is ultimately our most valuable asset.
Regency Distribution Network
Social Channels
Media Partners
BLSA
BRAND SA
PROUDLY SA
GOOD THINGS GUY
IOL & ANA
Coordinating Partners
Mark 1 Digital (Google)
Ad Dynamo (Twitter)
Turn Left Media (Linkedin)
Bangers and Mash (Twitter)
Our Salad Mix (Radio)
SAINC Distribution Network
| Premium Channels (also on DSTV) | Potential Audience | Territories |
|---|---|---|
| Business Day TV | 10 000 000 | 9 Countries in Southern Africa |
| eNCA | 1 800 000 | South Africa |
| SABC2 | 26 000 000 | South Africa |
| e.tv | 15 500 000 | South Africa |
| CNBC Africa | 16 000 000 | South Africa |
| Local Channels | Potential Audience | Terrotories |
|---|---|---|
| 1 KZN | 2 000 000 | KZN |
| Bay TV | 1 500 000 | Port Elizabeth |
| Beleef Northern Cape TV | 44 000 | Northern Cape |
| BRICS TV | 13 000 000 | Sputh Africa |
| Cape Town TV | 2 700 000 | Cape Town |
| Durban TV | 20 000 | KZN |
| GAU TV | 2 500 000 | Gauteng |
| Islamic TV | 1 000 000 | South Africa |
| Khaltcha TV | 20 000 | Khayelitsha |
| Life Christian Broadcasting Network | 5 000 | South Africa, Global |
| Limpopo TV | 2 500 000 | Limpopo |
| Mpumalanga TV | 30 000 | Mpumalanga |
| North West TV | 20 000 | Community |
| Promedia – Rank TV | 2 000 000 (Daily) | 7 Provinces |
| Rising Sun TV | 500 000 | Mpumalanga |
| Social TV | 15 000 | Online only |
| Soweto TV | 2 500 000 | Soweto |
| Tshwane TV | 2 500 000 | Tshwane |
| Trinity Broadcasting Network | 12 000 000 | South Africa |
| Channels | Potential Audience | Territories |
|---|---|---|
| Africa Channel USA | 10 000 000 | North America (Canada & USA) |
| AIT | 119 000 000 | West Africa |
| AMC TV | 4 000 000 | Nigeria |
| Azam TV | 1 500 000 | East and Central Africa |
| Benie TV | 55 000 000 | Central and West Africa |
| Business Television Africa | 3 000 000 | West Africa |
| CHIPATA Television | 500 000 | Zambia |
| Cignal TV | 1 200 000 | Philippines (African diaspora) |
| eBotswana | 500 000 | Botswana |
| EBRU TV | 10 500 000 | Kenya |
| Liberia Broadcasting System | 900 000 | Liberia |
| Luntha TV | 3 000 000 | Malawi |
| Multimesh | 40 000 000 | Nigeria, West Africa |
| Multi TV World | 14 000 000 | West Africa |
| Mauritius Broadcasting Corporation | 200 000 | Mauritius |
| ORTM | 8 000 000 | West Africa |
| RTS Senegal | 13 000 000 | Senegal |
| Sayare TV | 2 000 000 | Kenya |
| Star TV | 28 000 000 | Tanzania |
| Tumaini TV | 2 000 000 | Tanzania |
| TV3 | 12 000 000 | Ghana |
| TV10 | 2 000 000 | Rwanda |
| TVC | 4 500 000 | West and Central Africa |
| TV Zimbo | 6 000 000 | Angola and West Africa |
| Urban TV | 817 000 | Uganda |
| Voxafrica | 51 500 000 | UK, Europe, USA and Africa |
| WTV | 5 000 000 | Kenya |
| Province | Station | Approximate Listenership |
|---|---|---|
| Western Cape | CCFM 107.5 Eden FM UCT 104.5 FM | 141 000 154000 2 000 |
| Eastern Cape | Bay FM 107.9 Link FM Rhodes Music Radio | 41 500 50 500 1 000 |
| Free State | Kovsie FM (UFS) | 5 500 |
| Gauteng | Eden AM Impact Radio 103 FM Rainbow 90.7 FM | 1 000 19 000 36 000 |
| Kwa-Zulu Natal | Durban Youth Radio | 7 500 |
| Mpumalanga | Radio Laeveld 100.5 FM | 15 000 |
