Canon’s commitment to help the youth to harness the power of positive visual storytelling to drive change, is exposing young people to learning opportunities they wouldn’t otherwise have had. Through its Young People Programme, Canon provides coaching and tools to empower young people to bring their stories to life and make their voices heard on topics that are important to them.
Canon’s Miraisha initiative – which aims to promote job opportunities in Africa by offering workshops to aspiring photographers, videographers and filmmakers – has seen over 3,000 participants taking part in training sessions since its inception three years ago. In South Africa, the Wild Shots Outreach programme forms part of this Young People Programme intiative and is helping to educate underprivileged children in the art of wildlife photography and its impact on conservation.Children who participate in the Wild Shots Outreach programme near the Kruger National Park, are being trained to use the functionality of Canon EOS 1300D cameras and their confidence in their visual storytelling skills is growing. The students are taught photography in a series of practical workshops before going on a game drive to put what they have learned into practice. For many of them, this is the first time that they have ever had the opportunity to see their wildlife heritage, despite living on the edge of the Kruger National Park.

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